Resources

First impressions matter, and SmileSnap helps you make a great one. Patients appreciate being able to reach out on their own terms, without the pressure of a phone call or the delay of waiting for a consultation. They also love the fast feedback, clear communication, and personalized approach. When patients feel heard and supported early on, they’re more likely to trust your team and commit to treatment. SmileSnap doesn’t just help attract new patients —it builds long-term loyalty. By offering a better experience from the start, your practice becomes the obvious choice for their care.

Your front desk is busy. Your clinical staff is stretched. SmileSnap is the tool that helps everyone do more—with less. By automating the initial intake process , SmileSnap eliminates phone tag, email back-and-forth, and redundant data entry. Patients submit photos and complete forms online, freeing your team to focus on higher-value tasks. Providers can triage consults on their schedule, respond with treatment options, and prioritize in-office visits for serious cases. The result? Less chaos, more efficiency, and more booked appointments—all without adding to your staff’s workload.

Every successful dental practice needs a smooth, predictable patient journey. SmileSnap helps create just that, starting with the first click. Discovery: A patient finds your website or ad. Engagement: They submit a virtual consult through SmileSnap. Response: You review their photos and provide feedback. Booking: The patient schedules an in-office visit. Treatment: You deliver the care they need—faster and more informed. This frictionless flow removes barriers and sets the tone for a positive experience. SmileSnap helps your team stay organized while patients feel supported every step of the way.

Attracting leads is just the beginning. The real challenge? Converting them into booked appointments. SmileSnap helps dental and orthodontic practices bridge that gap with engaging, on-demand virtual consults . Patients love the simplicity: they upload photos, describe their concerns, and receive a personalized response—often within hours. Providers can quickly assess candidacy, offer treatment options, and invite patients in for the next step. This fast, professional response shows you value their time and interest, giving you a major advantage over practices that rely on slow phone calls and email follow-ups. With SmileSnap, conversion becomes part of your workflow—not a guessing game.

The dental and orthodontic landscape is changing. Today’s patients expect fast, flexible, and tech-savvy care—and that starts long before they ever step into your office. SmileSnap’s virtual consult platform meets this demand head-on. By offering a digital front door to your practice, SmileSnap allows prospective patients to connect with you at their convenience. Whether it’s a quick question about aligners or an initial assessment for veneers, a virtual consult helps establish trust early. Practices using SmileSnap not only reduce friction in the patient journey but also increase their conversion rates. When access is easy and communication is clear, more patients say “yes” to treatment.

Are you looking to take your dental practice to the next level? Look no further than SmileSnap for enhanced marketing opportunities that will attract new patients and streamline your marketing efforts. With SmileSnap, you can seamlessly integrate their innovative platform with your website and marketing campaigns. This means that potential patients looking for convenient dental care solutions will be drawn to your practice like never before. Gone are the days of cumbersome paperwork and long wait times for patients. With SmileSnap, everything is streamlined and efficient, making it easier for patients to schedule appointments and access the care they need. But the benefits don't stop there. By utilizing SmileSnap, you can also gather valuable data on your patients and their preferences. This information can then be used to tailor your dental marketing campaigns and services to better meet the needs of your target audience. In conclusion, SmileSnap offers a unique opportunity for dental practices to enhance their marketing efforts and attract new patients. By integrating their platform with your website and marketing campaigns, you can streamline your processes, gather valuable data, and ultimately grow your practice like never before. Don't miss out on this opportunity for enhanced marketing success with SmileSnap.

Are you looking to boost your patient conversion rates and increase your dental practice's success? Look no further! In today's digital age, virtual consultations have become a game-changer for dentists looking to build rapport, educate potential patients, and ultimately increase case acceptance. Gone are the days of patients having to come into the office for a consultation. With virtual consultations, dentists can now connect with patients from the comfort of their own homes. This not only saves time for both parties but also allows for a more relaxed and informative conversation. One of the key benefits of virtual consultations is the ability to build rapport with potential patients. By taking the time to connect with them on a personal level, dentists can establish trust and credibility, making it more likely for patients to choose their practice for their dental needs. In addition to building rapport, virtual consultations also provide an opportunity for dentists to educate patients on their treatment options. With SmileSnap's user-friendly interface, patients can easily understand the different services available to them and make informed decisions about their dental care. By utilizing virtual consultations and tools like SmileSnap, dentists can not only increase patient conversion rates but also provide a more personalized and convenient experience for their patients. So why wait? Start boosting your patient conversion rates today and take your dental practice to the next level!

Are you tired of feeling like your dental practice is always playing catch-up? Do you wish there was a way to streamline your workflow and make your team more efficient? Well, look no further because SmileSnap is here to save the day! SmileSnap is a game-changer for dental teams looking to improve their efficiency. With SmileSnap, practices can easily manage inquiries, prioritize urgent cases, and improve appointment scheduling . No more wasting time sifting through emails and voicemails trying to figure out who needs to be seen first. SmileSnap does all the heavy lifting for you, so you can focus on providing top-notch care to your patients. One of the biggest time-savers that SmileSnap offers is the ability to identify cases that require immediate attention. With just a few clicks, you can quickly determine which patients need to be seen right away and which ones can wait. This not only helps you prioritize your schedule, but it also ensures that urgent cases are addressed promptly, keeping your patients happy and healthy. But that's not all! SmileSnap also helps streamline appointment scheduling, making it easier for your team to book appointments and fill gaps in your schedule. No more double-booking or missed appointments - SmileSnap keeps everything organized and running smoothly, so you can focus on what you do best: providing exceptional dental care. So why wait? Upgrade your practice today with SmileSnap and watch your efficiency soar. Your team will thank you, your patients will thank you, and you'll wonder how you ever managed without it. Say goodbye to chaos and hello to increased efficiency with SmileSnap. Trust us, you won't regret it.

Are you tired of waiting weeks for a doctor's appointment, only to spend a few rushed minutes with them before being sent on your way? Well, say goodbye to that outdated model of healthcare because virtual consultations are here to revolutionize the patient experience. Picture this: you wake up with a nagging pain in your side. Instead of having to wait days or even weeks for an in-person appointment, you can simply hop online and schedule a virtual consultation with your healthcare provider. Within hours, you're face-to-face (virtually, of course) with a doctor who can assess your symptoms, answer your questions, and even develop a personalized treatment plan just for you. But the benefits of virtual consultations don't stop there. With this streamlined approach, practices can provide faster responses, personalized treatment plans, and better communication. No more playing phone tag with receptionists or waiting on hold for hours. Instead, you have direct access to your healthcare provider at the touch of a button. This improved patient experience not only saves you time and hassle but also builds trust between you and your healthcare provider. When you feel heard, understood, and valued, you're more likely to follow through with your treatment plan and see better results. And isn't that what healthcare is all about? So, next time you're feeling under the weather or have a question about your health, consider scheduling a virtual consultation . It's the modern way to receive personalized, efficient, and effective healthcare – all from the comfort of your own home. Improved patient experience? Check. Better communication? Check. Trust and satisfaction? Double check. It's time to embrace the future of healthcare with virtual consultations.

Greg Pellegrom, Cory Wise, and Alex Hamilton discuss the evolution of the traditional dental marketing funnel and how providers can adapt to the ever-changing digital landscape.

Optimizing Your Website for Virtual Consultations Watch this Office Hours recording as Amanda Cabrera of eNox Media joins the SmileSnap team to discuss: Optimizing website content and sharing the value Enhancing visibility beyond the button Creating a unique landing page specific to virtual consultations Fill out the form to watch the recording By viewing the video, you agree that SmileSnap can share the information with eNox Media. SmileSnap respects your privacy and will never share your information with any other third parties without your express consent.

In this roundtable discussion, you will learn how TWO Orthodontic industry leaders increased their practice revenue by a combined $500,000 by using SmileSnap virtual consultations. SmileSnap’s founder, Greg Pellegrom, and Ortho Marketing’s President, Dean Steinman discuss how the combination of great marketing and virtual consultations helped make it happen.  Fill out the form to watch the recorded webinar By viewing the video, you agree that SmileSnap can share the information with Ortho Marketing. SmileSnap respects your privacy and will never share your information with any other third parties without your express consent.

Topic: What you should be doing to get and keep patients in 2021?

There is a sentiment that we commonly hear when we speak with offices located in smaller towns or rural areas: “Virtual consultations do not work here. We’re a small town practice, and they aren’t ready for it here.” After discussing and probing the issue on a deeper level, what we often find is that the patients are indeed ready for it, but the offices are not. The problem seems to be that staff members misunderstand what it means to do a virtual consultation. Some practices have expressed concern that “virtual” equates with “not-personal” or “not-family friendly.” We also have some patients that drive 3 hours or more to visit our office. Providing them information about their individual treatment plan and pricing prior to making that trek makes their appointment more efficient for both of us and saves them multiple trips to the office. From my experience as a treatment coordinator for six years and having specialized in virtual consultations for two years, I have not found this to be the case. In fact, the very opposite is true – virtual consultations can lead to a personal, convenient, and highly effective consultation experience that will “wow” your patients and give them the personal touch that you pride yourselves on, no matter your location. Whether your office is in a big city or a small town, Here are a few keys to creating a great customer experience that maintains the warmth and personal touch of your office Proactively ask patients to complete a virtual consultation . Don’t wait for patients to find the widget on your website! If a patient calls your office for an exam, direct them to your SmileSnap landing page and let them know you are offering the option of virtual consultations for their safety and convenience. Give them confidence in the process by telling them how much your patients are loving that they get all of the information they need about starting treatment even before they come in the door. Yes, even fees! The intonation of your voice and delivery will speak volumes. If you come across as unsure, the patient will know you are not confident in the system. Let patients know that the virtual consultation is just the first step, and once they complete it, they will come in to meet the doctor and team, and get started with their treatment. Once you see how educated and committed your patients become through the virtual consultation portion of their orthodontic journey, and how your same day starts increase, you will be hooked on the power of the virtual consultation! Focus on the main benefits to the patient – convenience and confidence. Let your patients know that you are doing virtual consultations because it is better for them. Whether in the big city or in a rural area, our patients lead busy lives, and the current pandemic has not made things easier. An effective virtual consultation will let them know if they are ready for treatment, what the basic plan is, and what the fee will be. What parent, regardless of geographic location, would not want to have that info so that they can confidently know that you are the office for them, before they even come in? Establish a workflow to easily manage your consultations It is important to think through the way you want to manage your virtual consultations in the same way you would design any important process in your office. This includes assigning team members with key responsibilities to ensure that the virtual patient experience will be just as exceptional as if the patient physically came into the office. The most successful offices I have worked with are not reliant on the doctor to manage the entire virtual consultation process. It is a team effort that mimics the in-office consultation dynamics with the TC and the doctor working as a team. No two offices do virtual consultations alike, just like no two offices do in-office consultations alike, so please reach out to the Customer Success team at SmileSnap – we are excited to help you get started with your individual journey! Remember – they will still be dazzled by your office! You have spent years carefully crafting your new patient consultation experience with tours, cookies, and video games….don’t worry – those aren’t going anywhere!! Every patient who goes through a virtual experience will still come to the office for a start visit (exam, records, etc.) and they will fall in love with your office. In reality, the in-office visit will be even better than it was before because you and your team can really focus on the patient experience and have fun, since each of these patients has already accepted a treatment plan and fee! With all of this information the patient has before they come into your office, the TC and doctor can go into their day expecting a conversion rate of 90%. Now that is something to smile about! One practice that is having tremendous success with virtual consultations is Warford Orthodontics in Bismarck, ND. In a state that is largely dominated by agriculture and covered in farms and ranches, one doesn’t automatically think high tech. Dr. Warford’s TC, Kirsten Heid, was kind enough to share her experience with virtual consultations: “We rarely have a new patient exam where they’ve previously completed a Smilesnap VC that doesn’t convert. These leads seem to be positioned more to buy that day, almost like they feel their “thinking about it” & due diligence is done before we see them face to face. They always seem more comfortable with a general idea of price and treatment plan and come prepared with questions they need answered in order to make their decision with confidence. We also have some patients that drive 3 hours or more to visit our office. Providing them information about their individual treatment plan and pricing prior to making that trek makes their appointment more efficient for both of us and saves them multiple trips to the office. “ With effective planning and management, virtual consultations have been proven successful no matter where your practice is located. We know virtual consultations are not going anywhere and will only become more advanced and utilized as time goes on. The takeaway from all of this is that “they” – your patients – are not only ready for it, they are worth it. Why would we not offer the same type of technology to patients that are located in small towns as in the big city when they have the same smartphones, iPads, and computers in Bismarck as they do in Manhattan? In addition, YOU are worth it. Doctor and staff time is valuable, and it’s amazing to see how practices across the globe have adopted virtual consultations successfully, leading to a more contemporary, efficient, and productive new patient process.

What you’ll learn: ✓ The difference between a 10% conversion virtual consultation tool and a <1% one ✓ How to drive external leads who will actually convert to your virtual consultation tool ✓ Strategies for getting new patient leads to click your tool and submit their first virtual consult  Meet your hosts: ✓ Leon Klempner, DDS – Co-founder, People & Practice, Co-host, The Survival Guide for Orthodontists podcast, 40 years as a board certified Orthodontist, Faculty member, Harvard University ✓ Amy Epstein, MBA, Co-founder, People & Practice, Co-host, The Survival Guide for Orthodontists podcast, Multinational marketing and branding expert with 12 years as a Vice President & Managing Director at ABI & Padilla

Topic: What you should be doing to get and keep patients in 2021?

Giving your patients a virtual option just got easier. Virtual consultations are revolutionizing the way patients discover and select dentists and orthodontists. Now, we’ve revolutionized the way you connect and follow up with those same patients.

DENVER, USA, ​April 1, 2020​ — ​ SmileSnap , a leader in virtual dental and orthodontic consultations and visits, announced it has received the endorsement of the American Association of Orthodontists (AAO) . Founded in 2019, SmileSnap’s online smile assessment tool is trusted by over 500 dental and orthodontic offices around the US, Canada, Europe and Australia. We are driven by innovation and our focus is to deliver pre-qualified patients through online smile assessments. Co-Founder & CEO, Greg Pellegrom said, “It is truly an honor to receive this endorsement by the AAO and to serve its members during this unprecedented time in the world, but also help position their practices for the new normal our population will now expect from their orthodontist. SmileSnap is proud to be leading the way with virtual consultations and visits by providing the best digital experience for patients and providers.” Beginning April 1, SmileSnap will offer two service tiers to its customers: SmileSnap Starter and SmileSnap Pro. With SmileSnap Pro, providers can conduct live video consultations and visits with patients from the comfort of their home, office, or anywhere. SmileSnap Starter includes unlimited photo, email, text, and app-based virtual consultations between patients and providers and a virtual dashboard to manage relationships and analytics. SmileSnap will provide AAO members with an exclusive price discount. Members are encouraged to visit aaoinfo.org and learn more by visiting the COVID-19 resource center or the endorsed program discount page. President of the AAO, Dr. Gary Inman said, “To help members implement virtual consults and visits due to COVID-19, AAO swiftly evaluated SmileSnap and negotiated exclusive discounted pricing for AAO members. We are very happy to be partnering with SmileSnap to offer a solution that will enhance AAO members ability to connect with patients who are considering orthodontic treatment and with patients in active treatment.” Virtual consultations and visits have become increasingly critical to orthodontists during the COVID-19 pandemic. Over the past week alone, SmileSnap’s providers have conducted over 1,000 virtual consultations with prospective patients. About The American Association of Orthodontists The American Association of Orthodontists has been shaping smiles since 1900. Its membership is made up of gifted and highly educated specialists who diagnose, prevent and treat dental and facial irregularities to correctly align teeth and jaws. Orthodontists receive an additional two to three academic years of specialized education beyond dental school at an accredited orthodontic residency program. Founded in 1900, the AAO is the world’s oldest and largest dental specialty organization. It represents more than 19,000 orthodontist members throughout the United States, Canada and abroad. The AAO encourages and sponsors key research to enable its members to provide the highest quality of care to patients and is committed to educating the public about the need for, and benefits of, orthodontic treatment. Only orthodontists qualify for AAO membership. For more information, and to find AAO-member orthodontists near you, visit aaoinfo.org . Media Contact Carmen Marie Gonzalez Marketing Consultant [email protected]