“Webinar: How to Increase Your Practice Revenue Using Virtual Consultations: A Roundtable Discussion

SmileSnap • June 22, 2021

In this roundtable discussion, you will learn how TWO Orthodontic industry leaders increased their practice revenue by a combined $500,000 by using SmileSnap virtual consultations. SmileSnap’s founder, Greg Pellegrom, and Ortho Marketing’s President, Dean Steinman discuss how the combination of great marketing and virtual consultations helped make it happen.



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Dean Steinman joined the Smile Business 13 years ago when he founded Ortho Marketing. Shortly after, Dean and Ortho Marketing became known as the go-to orthodontic marketing agency for practices wishing to dominate their market. His expertise in digital marketing paired with his knowledge of the dental industry, is what makes him an internationally sought-after orthodontic marketer.

Dr. Glaser is an Align faculty member, an Invisalign Elite Preferred Provider, best-selling book author, and is a sought-after speaker for Invisalign and Dental Monitoring throughout the world. He has been in private practice since 1994.

Greg Pellegrom is the Co-Founder & CEO of SmileSnap, a New Patient Acquisition platform for the dental industry. His 15 years as an accomplished Orthodontic Sales Professional has given him tremendous insight into the rapidly changing landscape of the industry. In April of 2019 he launched SmileSnap and today it is used by over 700 dental and orthodontic practices throughout the US, Canada, and Australia.

Dr. Nicozisis is a member of the Angle Society and Align Technology Faculty where he lectures nationally and internationally. He is a writer and an Advisory Board Member for Propel Orthodontics. He has been in private practice since 1999.

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HIPAA, Security, and Trust: How SmileSnap Builds Patient Confidence

By Kenner Medina • July 28, 2025
Security isn’t optional—it’s essential. Patients want reassurance that their data is safe and private. SmileSnap is HIPAA‑compliant by design. But how do you communicate that trust? In this blog, we’ll break down SmileSnap’s security features: end‑to‑end encryption, secure cloud storage, data access controls, video audit logs, and regular compliance audits. Then we reveal how to build trust on your website and patient intake flows with clear messaging: trust badges, FAQ transparency, and privacy reminders at form submission. We’ll also guide your staff in verbal reassurances during calls or chats. Included: email templates and scripts that explain “Why privacy matters to us + how we protect you.” Plus, strategies to proactively address data concerns: opt‑out info, consent acknowledgment, and easy deletion requests. We’ll include a sidebar “Show‑don’t‑tell” checklist: where to place badges, which copy phrases work best, and how to train your team. The result: patients feel secure, perceived risk drops, and consult volume rises. This isn’t just HIPAA—it’s smart marketing.

Leveraging Virtual Consults for Specialty Treatments: Invisalign, Implants, and More

By Kenner Medina • July 21, 2025
Virtual consults aren’t just for cleanings and checkups—they’re powerful for specialty services, too. Think Invisalign, implants, whitening, veneers: patients love initial screening with clear pricing, photos, and treatment previews—all without leaving home. In this blog, we dive into best practice workflows for five specialties. For example, Invisalign: intake asks for smile selfies, occlusion angles, and lifestyle tags (e.g. athletic). Snap results? Upload a Clarity photo with overlay graphics. Team responds with aligner pricing tiers and an interactive scheduler. For implants: intake collects gum health history and bite force notes; response includes radiograph prep tips and provisional timeline. We also explore cosmetic treatments like whitening and veneer preview technology. Each specialty needs tailored intake, messaging, and follow‑up. We share sample form questions, video prompts, and demo scripts. You’ll see how SmileSnap’s customizable widget and video tools align with specialty conversion goals. The result: higher case acceptance, fewer in‑office assessments, and deeper patient trust from the first click.