Webinar: Called to Action. Why 97% of Website Visitors Don’t Convert.. and What Can be Done About It
SmileSnap • May 28, 2020
What you’ll learn:
✓ The difference between a 10% conversion virtual consultation tool and a <1% one
✓ How to drive external leads who will actually convert to your virtual consultation tool
✓ Strategies for getting new patient leads to click your tool and submit their first virtual consult
Meet your hosts:
✓ Leon Klempner, DDS – Co-founder, People & Practice, Co-host, The Survival Guide for Orthodontists podcast, 40 years as a board certified Orthodontist, Faculty member, Harvard University
✓ Amy Epstein, MBA, Co-founder, People & Practice, Co-host, The Survival Guide for Orthodontists podcast, Multinational marketing and branding expert with 12 years as a Vice President & Managing Director at ABI & Padilla
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Security isn’t optional—it’s essential. Patients want reassurance that their data is safe and private. SmileSnap is HIPAA‑compliant by design. But how do you communicate that trust? In this blog, we’ll break down SmileSnap’s security features: end‑to‑end encryption, secure cloud storage, data access controls, video audit logs, and regular compliance audits. Then we reveal how to build trust on your website and patient intake flows with clear messaging: trust badges, FAQ transparency, and privacy reminders at form submission. We’ll also guide your staff in verbal reassurances during calls or chats. Included: email templates and scripts that explain “Why privacy matters to us + how we protect you.” Plus, strategies to proactively address data concerns: opt‑out info, consent acknowledgment, and easy deletion requests. We’ll include a sidebar “Show‑don’t‑tell” checklist: where to place badges, which copy phrases work best, and how to train your team. The result: patients feel secure, perceived risk drops, and consult volume rises. This isn’t just HIPAA—it’s smart marketing.
Virtual consults aren’t just for cleanings and checkups—they’re powerful for specialty services, too. Think Invisalign, implants, whitening, veneers: patients love initial screening with clear pricing, photos, and treatment previews—all without leaving home. In this blog, we dive into best practice workflows for five specialties. For example, Invisalign: intake asks for smile selfies, occlusion angles, and lifestyle tags (e.g. athletic). Snap results? Upload a Clarity photo with overlay graphics. Team responds with aligner pricing tiers and an interactive scheduler. For implants: intake collects gum health history and bite force notes; response includes radiograph prep tips and provisional timeline. We also explore cosmetic treatments like whitening and veneer preview technology. Each specialty needs tailored intake, messaging, and follow‑up. We share sample form questions, video prompts, and demo scripts. You’ll see how SmileSnap’s customizable widget and video tools align with specialty conversion goals. The result: higher case acceptance, fewer in‑office assessments, and deeper patient trust from the first click.