Marketing Roundtable with Greg Pellegrom & Ortho Marketing Made Simple

Monique SmileSnap • July 19, 2023

SmileSnap CEO Greg Pellegrom speaks with Alex Hamilton & Cory Wise, Co-Founders of Ortho Marketing Made Simple. They discuss how the traditional marketing funnel has evolved and how providers can adapt to the ever-changing digital landscape.


What you’ll learn:

✓ The difference between the traditional marketing funnel and the new 'economy of now' marketing journey

✓ How you can optimize your Google Business Profile (for free!) to take advantage of Google's shift to local search

✓ Strategies to highlight SmileSnap on your website with clearly defined verbiage and a strong Call to Action


Meet your hosts:

✓ Greg Pellegrom – Co-founder & CEO of SmileSnap

✓ Alex Hamilton and Cory Wise – Co-founders, Ortho Marketing Made Simple, Former Business Optimization Consultants on the ADAPT team for Align Technology


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HIPAA, Security, and Trust: How SmileSnap Builds Patient Confidence

By Kenner Medina • July 28, 2025
Security isn’t optional—it’s essential. Patients want reassurance that their data is safe and private. SmileSnap is HIPAA‑compliant by design. But how do you communicate that trust? In this blog, we’ll break down SmileSnap’s security features: end‑to‑end encryption, secure cloud storage, data access controls, video audit logs, and regular compliance audits. Then we reveal how to build trust on your website and patient intake flows with clear messaging: trust badges, FAQ transparency, and privacy reminders at form submission. We’ll also guide your staff in verbal reassurances during calls or chats. Included: email templates and scripts that explain “Why privacy matters to us + how we protect you.” Plus, strategies to proactively address data concerns: opt‑out info, consent acknowledgment, and easy deletion requests. We’ll include a sidebar “Show‑don’t‑tell” checklist: where to place badges, which copy phrases work best, and how to train your team. The result: patients feel secure, perceived risk drops, and consult volume rises. This isn’t just HIPAA—it’s smart marketing.

Leveraging Virtual Consults for Specialty Treatments: Invisalign, Implants, and More

By Kenner Medina • July 21, 2025
Virtual consults aren’t just for cleanings and checkups—they’re powerful for specialty services, too. Think Invisalign, implants, whitening, veneers: patients love initial screening with clear pricing, photos, and treatment previews—all without leaving home. In this blog, we dive into best practice workflows for five specialties. For example, Invisalign: intake asks for smile selfies, occlusion angles, and lifestyle tags (e.g. athletic). Snap results? Upload a Clarity photo with overlay graphics. Team responds with aligner pricing tiers and an interactive scheduler. For implants: intake collects gum health history and bite force notes; response includes radiograph prep tips and provisional timeline. We also explore cosmetic treatments like whitening and veneer preview technology. Each specialty needs tailored intake, messaging, and follow‑up. We share sample form questions, video prompts, and demo scripts. You’ll see how SmileSnap’s customizable widget and video tools align with specialty conversion goals. The result: higher case acceptance, fewer in‑office assessments, and deeper patient trust from the first click.