Mastering Virtual – Part 2 of 5: Tips for Tracking Reception & Conversion Rate

SmileSnap • October 27, 2020

In part 1 of our 5-part series on mastering virtual with our partners over at The Invisible Orthodontist (TIO), SmileSnap’s Director of Customer Success, Stacey Bagwell and TIO’s Director of Community and Content, Casey Bull, shared with us an overview of the optimized new patient experience. In case you missed it you can catch part one here!


In part 2 of our series, Stacey and Casey dive deeper into tracking and reporting. Knowing what to track and what is possible with virtual consultations can help you and your busy team identify practical KPIs (key performance indicators). KPIs are healthy goals you set for a specific component of your practice to see the effectiveness a new or continuing process.

You will find that there is a lot of discussion around the difference between a reception rate and a conversion rate and why it is helpful to track both. This is a common misconception on what numbers to track. Casey and Stacey do a great job of explaining the why as well as the importance of tracking from the start of the new patient journey, not just when they show up in the office.


When it comes to tracking the virtual consultation side specifically, there are some minor changes you want to consider tweaking as you incorporate your virtual solutions or dental software. This shouldn’t be a complete overhaul of your tracking, but you should be aware of when conversion rates need to start being tracked compared to your old process of seeing new patients.



All of the tips that Casey and Stacey share are around setting your practice up for a successful virtual consultation process. Without good tracking, we never know if we are truly successful with a new or evolving process.

 

Coming Up Next – Part 3 of the 5-part mastering virtual series: Using live video effectively in your new patient process.

 

Sign Up for SmileSnap Today!

Register for Smilesnap Now!

SIGN-UP FOR FREE
dental marketing campaigns

Enhanced Dental Marketing Opportunities

By Kenner Medina • May 5, 2025
Are you looking to take your dental practice to the next level? Look no further than SmileSnap for enhanced marketing opportunities that will attract new patients and streamline your marketing efforts. With SmileSnap, you can seamlessly integrate their innovative platform with your website and marketing campaigns. This means that potential patients looking for convenient dental care solutions will be drawn to your practice like never before. Gone are the days of cumbersome paperwork and long wait times for patients. With SmileSnap, everything is streamlined and efficient, making it easier for patients to schedule appointments and access the care they need. But the benefits don't stop there. By utilizing SmileSnap, you can also gather valuable data on your patients and their preferences. This information can then be used to tailor your dental marketing campaigns and services to better meet the needs of your target audience. In conclusion, SmileSnap offers a unique opportunity for dental practices to enhance their marketing efforts and attract new patients. By integrating their platform with your website and marketing campaigns, you can streamline your processes, gather valuable data, and ultimately grow your practice like never before. Don't miss out on this opportunity for enhanced marketing success with SmileSnap.
patient conversion rate

Boosting Patient Conversion Rates:

By Kenner Medina • April 28, 2025
Are you looking to boost your patient conversion rates and increase your dental practice's success? Look no further! In today's digital age, virtual consultations have become a game-changer for dentists looking to build rapport, educate potential patients, and ultimately increase case acceptance. Gone are the days of patients having to come into the office for a consultation. With virtual consultations, dentists can now connect with patients from the comfort of their own homes. This not only saves time for both parties but also allows for a more relaxed and informative conversation. One of the key benefits of virtual consultations is the ability to build rapport with potential patients. By taking the time to connect with them on a personal level, dentists can establish trust and credibility, making it more likely for patients to choose their practice for their dental needs. In addition to building rapport, virtual consultations also provide an opportunity for dentists to educate patients on their treatment options. With SmileSnap's user-friendly interface, patients can easily understand the different services available to them and make informed decisions about their dental care. By utilizing virtual consultations and tools like SmileSnap, dentists can not only increase patient conversion rates but also provide a more personalized and convenient experience for their patients. So why wait? Start boosting your patient conversion rates today and take your dental practice to the next level!