Guest Blog: 8 Simple Ways to Increase Your Website Conversions & Virtual Consultations by DocSites
1. Place Your Virtual Consult Button For All To See
In order to book more virtual consultations it’s vital you place a button and/or a widget on your website that showcases this offering. Be sure this button can be easily seen by website visitors on any single page and is user-friendly across all screen sizes – desktop, tablet and/or mobile devices.
For added personalization, match the colors and photos used in your virtual consult button to match your overall website look and feel.
Consistency builds trust and trust is what helps convert website visitors into booked appointments!
2. Embed Positive Google Reviews on Your Site
Reviews have become the most valuable way to communicate the quality of your practice. Everyone is now looking at reviews to make a buying purchase, and dental practices are no different.
Having your reviews highlighted for patients to read can help your office build trust. We recommend having a tab at the top and integrating reviews directly from your Google profile. Showcasing your 5-star reviews can have a stronger impact than just posting testimonials in text.
3. Place Personalized/Recent Photos Throughout The Website
The most common complaint on review sites are not about the treatment, but about the patient experience with staff and doctors. Show prospective patients they will have a great experience with your team by sharing friendly and warm photos of the team.
In certain demographics, patients may care about the advanced technology or having a modern office. Having photos showcasing that can create interest in your practice as well.
4. Create A Page On Your Website Explaining “The Virtual Consultation” Experience
Since virtual consultations are a relatively new experience, many patients will not know what to expect. By creating a page on your website that clearly explains all the steps, you will make it easier for the patient to start their virtual consultation experience.
Be sure to include a clear headline of the benefit and the offering –
i.e. “Get A Free Smile Consultation Without Leaving Home!” Bullet points and numbered steps make information easier to digest for the website visitor.
5. Unique Value Propositions and Treatments You Want to be Known For
Just including a list of services or a generic description of your practice is not enough. Your website should also focus on highlighting what is unique about your practice. It could be highlighting how many years your staff has been with the office, the technology your office uses for patient comfort, an in-house membership or financing plan to communicate affordability or that your practice strives to for patients to never wait.
No two dental offices are the same – make sure you use your site to educate the benefits of your practice.
6. Before/After Photos
A great way to grow your bottom line is by promoting and offering restorative and esthetic treatments.
Patients looking to make an appointment may visit the before & after page to get examples of past work that you have done. They may identify with similar issues and call you or inquire about the specific treatment during their appointment. Before & After photos are a great way to create interest in bigger cases, don’t miss out on that with your website.
7. Doctors Bio/Meet Our Team Page
Our data shows us that patients visit the doctor’s biography page often. They are making a decision to put their oral health in your hands so it only makes sense they want to read and learn more about the person proving their care. In addition, they will often be working with your staff, and including staff information can create trust.
Items you may want to add include, your certifications, specialties, and/or areas of expertise in your field.
8. New Patient Offers/Treatment Consults
Providing offers or complimentary second opinions can attract patients who may be looking for Esthetic or Restorative treatments.
In addition, we’ve seen initial consult offers as a great way to get patients in the door. In addition, patients will receive treatment recommendations from other dental offices but want a second opinion or go to a dentist who they can trust.
Your website is a great place to highlight that you offer those treatments and that you can provide a consult with the dentist.