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Greg Pellegrom
by Greg Pellegrom Published Oct 7, '19

Denver, CO, October 8, 2019

SmileSnap, developers of an innovative new online smile assessment platform, announced this week that it has engaged Cellerant Consulting Group (“Cellerant”) as a strategic partner.  Cellerant in a highly specialized boutique consulting firm that works with dental companies at all stages to accelerate growth.  The group was founded by Dr. Lou Shuman, who also serves as its CEO.

With roots in teledentistry, SmileSnap’s online smile assessment software integrates as an extension of the dental practice website and digital/social media marketing campaigns.  The customizable widget engages patients to begin the smile assessment by describing chief complaint, treatment objectives, and uploading a series of “dental selfies.” Greg Pellegrom, CEO, added, “It is important for the dental industry to grow by providing greater access to consumers through an online digital experience.  Our focus is to develop SmileSnap with convenience and efficiency to both patient and provider every step of the way. The platform is fully customizable to support any type of dental practice or service and can be designed around your brand. The practice can track every aspect of moving patients through the funnel with a robust dashboard that can scale to include multiple office locations and team members.”

Currently SmileSnap is used by more than 130 practice locations, including offices in every region of the country.    

Dr. Shuman is a successful orthodontist and started his career operating a high-volume multidisciplinary dental practice. He later joined industry becoming Vice President of Strategic Relations and Professional Education for Align Tech, providing executive leadership and guiding that company through a period of hypergrowth. In addition to founding Cellerant, Dr. Shuman created the industry’s most prestigious award program, the Cellerant Best of Class Technology awards, and most recently co-founded and launched venture funded startup LightForce Orthodontics in May of 2019.

“The SmileSnap platform provides very elegant integration of leading-edge online marketing technology with a completely new paradigm of virtual dental consultation.  It provides the access and immediacy that patients increasingly demand as they search for dental providers now and in the future” said Dr. Shuman. “Cellerant is delighted to partner with SmileSnap which we believe will bring new levels of innovation and practice growth to the dental community”.

“We are extremely excited about having someone of Dr. Shuman’s stature in the industry involved with SmileSnap who understands our vision and sees the demand for this SaaS platform,” said Pellegrom.  “The entire team at Cellerant has established a track record around supporting the introduction of important new technologies to the dental market.”


About SmileSnap

Launched in 2019, SmileSnap is a supportive technology allowing dental professionals to engage with patients, in need of dental care, anytime, anywhere.  Based in Denver, CO, the company is privately owned. To learn more, visit 

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Greg Pellegrom
Greg Pellegrom
Founder & CEO